18 points that every serious farmer should constantly THINK about
1. A serious farmer is always mindful of increasing productivity
2. A serious farmer is always mindful of increasing profitability
3. A serious farmer will never compromise standards in the usage of relevant inputs
4. A serious farmer will always associate closely with other wise farmers
5. A serious farmer is always reinvesting his or her profits

6. A serious farmer always work with short and long term goals
7. A serious farmer always focus on crisis prevention
8. A serious farmer always focus more on science than work
9. A serious farmer always focus more on marketing than production
10. A serious farmer is always partnering with relevant experts for better results.
11. A serious farmer will never divert the loan given to him to unrelated farming ventures
12. A serious farmer don’t lose hope no matter what.
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13. A serious farmer is always focused on continuous growth
14. A serious farmer always expose his or her key workers to continual training opportunities both in-house and outside platforms
15. A serious farmer is ever fanatical on keeping accurate records
16. A serious farmer is always customers friendly.
17. A serious farmer always produce for ready market
18. A serious farmer will always focus on the key 20% activities that produces 80% of positive outcomes in his or her farm.