7 METHODS THAT WILL HELP YOU SELL MORE BROILERS THIS SEASON (ONLY IF YOU WILL APPLY THEM)
1. Target a Market Larger than Your Supply
In selling your broiler chickens, you need a fairly large market. I mean, don’t start counting the number of members in your community or church group and thing they will all buy. You should target a market that is big enough, such that even if 1-5% of them buy your product, things would have moved.
Read also: Strategies for reducing feed costs in poultry
2. Be unique among other broilers farmers who are your competitor.
What are you adding to your birds that will make customers desire you more than others that are selling the same birds like you ? You need to look for ways to convince your customers to choose you for example Are your chickens bigger ? Are they very clean? Do you offer delivery? Do you slaughter and dress?
Learn More3. Bulk Sales is the Magic of Selling Broiler Chickens
Yes! Bulk sales can be very rewarding. First, with bulk sales, you get to sell all your chickens faster and you can start raising another batch.However, one thing you should know about bulk sales is that birds go at a lesser per/unit price. This is because people who buy in bulk are re-sellers to restaurants.
4. Use What’s app And Facebook to Sell Your Broiler Chickens More.
Thanks to technology, you can join farmers groups on Facebook, Telegram and market your product. You can post the photos of your birds ready for sell on your WhatsApp status update and Instagram.
5.Start Advertising your birds even before you buy DOC And before you start Brooding.
Don’t wait until the rush hour. One thing you should know is that human beings are the most unstable in thinking. This minute, they are thinking to buy, and the next minute, they have even forgotten about the product. This is why you need to start advertising early and continue to do it consistently.Sometimes, you just have to be aggressive at it.
6. Market and Sell Chickens to Cool Rooms And Frozen Foods Suppliers
In marketing your chickens, a lot of factors should be considered. And this is where nearness to your target market comes into play. Even if you don’t have any frozen foods store near you, they can come for your chickens and buy them from your farm.One of the advantages of this method is that the processing plant can buy any quantity of chickens you have to sell.
Read also: Profit making idea: Poultry is the future of protein production in Africa
7. Using Middle Men or Brokers
Almost every business has middle men across its value chain. People that connect the buyer to the seller. They exist in the poultry sector too. In fact, they run most of the business activities and they take most of the gain, which is why I don’t like using them. But they have their own advantages.They will help you sell your birds faster when you use them.
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